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When Spreadsheets Hit the Fan | Episode 3 | 32:14 | June 29, 2022

Why Companies Must Continue to Update their Value Proposition

 Edmund Hugo Lunde
Edmund Hugo Lunde
Co-Founder and COO
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Summary

In today’s episode, John speaks with Edmund Hugo Lunde. Edmund is the Co-Founder and COO of Arion Blue,  a privately held engineering company based in Huston, Texas.  

In this episode, they discuss:  

  • Why many companies fail to keep their value propositions current and relevant
  • Examples of companies that fail to do this
  • Steve Jobs as an example of a leader who was a master of keeping the value proposition current even in the midst of adversity

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